Media and Marketing for Consumer Brands

BE EYE-CATCHING

get noticed

Strategic marketing for brands ready to grow

RSL is the Marketing Engine that Drives Retail & CPG

Our agency supports retail, CPG, and beverage brands. You bring the product. We build the brand, strategy, and creative, set the budget, and oversee execution

One Number You Can Take to the Next Board Meeting:

U.S. retail media ad spending is forecast to reach nearly $70 billion in 2026. (Source: eMarketer). The brands winning at retail are the ones running a strong marketing engine.

CONSULTING SERVICES

60 Minute Marketing Consultation

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$500.00

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$500.00

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30-Minute Strategy Call

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$250.00

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COMPETITIVE INSIGHT

Whatcha Say, Upper East Siders? How One Thanksgiving Scene Became a 17-Year Content Engine, Just as Mariah Carey Owns December
November 9, 2026
For a retail or consumer brand chief executive, the implication is direct: attention concentrates around a handful of dates every year, and a brand that owns one of those moments gets rediscovered annually at almost no acquisition cost.
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Still Making Each Other Blush: What Rare Beauty's Delena Reunion Teaches CEOs About Nostalgia That Sells
November 6, 2026
For a retail or consumer brand chief executive, the implication is direct: a brand that builds emotional connection before it builds distribution arrives at each new channel with demand already waiting.
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The Setlist Strategy: Why the Best Brand Calendars Are Built Like a Stadium Tour
November 3, 2026
For a retail or consumer brand chief executive, the implication is direct: consumers are spending at record levels on shared, scheduled, in-person moments, and the brands that plan their year with the same precision as a touring artist are positioned to capture that demand.
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BRANDS OUR TEAM HAS WORKED WITH

Lean into authenticity. It sculpts the artistic vision of trustworthy future forward brands.
RSL RULE NO. 1

Successful strategies require deep comprehension of intent, context, and audience.
RSL RULE NO. 2

A brush with an effective brand is nothing short of transformational. Aim to evolve community.
RSL RULE NO. 3

OUR MISSION 👁

At RSL News, Inc., our mission is to catch your eye. If you're reading this now, then we can confidently say, Mission Accomplished.