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A logo is often the first thing people notice about a brand. When it looks confusing or unclear, it can feel more like a Rorschach test than a strong symbol. Brand recognition begins with clear, simple design that communicates the company’s identity quickly and memorably.

Aligning a marketing budget with a bold vision requires a balance between careful forecasting and decisive execution. CMOs must think like CFOs to build reliable, data-driven budgets that reflect realistic financial goals. The key to success is using financial insights to create a budget that supports growth while allowing room for creative marketing strategies.