News

You can have a strong strategy and still fall flat if you don’t actually follow through. Success--and how to win--comes from turning plans into habits, clear roles, and real progress you can measure. Here’s a look at why strategy by itself just isn’t enough, and how to build the discipline that gets things done.

Internal marketing often gets written off as just another expense to justify, but if you look at it from a different angle, it can actually drive real growth. When you track impact instead of just the outlay, internal marketing starts to look more like an investment—one that can boost employee alignment, customer experience, and, yes, even revenue.

It's vital your Chief Marketing Officer marketing in the C-suite is working hand in hand with finance. By tying marketing moves to actual revenue, cost savings, and growth—you protect strategy and keep your long-term plans in play.

Channel strategy in 2025 is all about where you sell, who’s helping you sell, and how you actually measure what’s working. It pays to focus on partner roles, customer journeys, and tech that ties together your data and the actual experience.

It's vital to spot time-wasting activity and slim your plan down to a KPI diet that actually drives outcomes. Swap busywork for measurable action, and maybe even start building a culture that values impact over just staying busy.

It’s a familiar struggle: organizations put a lot of effort into planning, but those plans often stay trapped in slide decks. Ideas sound good in theory, but translating them into actual change? That’s where things get tricky. Operationalizing strategy is really about turning those plans into actions you can measure and track, usually through dashboards.

When companies treat CLV as a guiding principle, they end up making smarter calls about marketing and customer service. Instead of chasing quick wins, this approach nudges businesses to focus on relationships that actually last.

Most businesses get nervous about budget cuts, worried they’ll lose value somewhere. But strategic budget cuts can boost ROI by doubling down on what actually works. Saying “no” to certain expenses isn’t just about saving money—it’s about moving it where it’ll do the most good.

Dynamic budgeting breaks away from fixed plans, allowing for updates as new info comes in. Teams can adjust spending and priorities quickly. It’s all about flexibility, ongoing review, and making sure resources match up with current goals.

If you want to win the boardroom budget battle, you've got to show clear priorities, tight numbers, and a direct link between spending and results. Show exactly how each dollar pushes your goals forward, and decision-makers will be a lot more likely to back your plan. Here, you'll find core principles and practical steps for making a persuasive case.