Hiring Senior Marketing Help: Partner vs. Agency

When you bring in senior marketing help, you have two main paths: a solo partner or consultant, or a marketing agency. Here is how to think about the choice, and where RSL fits.

The difference

A solo partner gives you one experienced person and one point of view. A marketing agency gives you a team: strategy, creative, content, and execution under one roof, with the range to support your business and your marketing leadership across more of the work.

Where RSL fits

RSL is your marketing agency support. We work alongside owners and their marketing leaders, bringing senior strategy plus the creative and execution to carry it out. You keep ownership and direction. We support and extend your team.

Choose a solo partner when

You want one advisor for a specific question, and you have the team in-house to carry out the work.

Choose agency support when

You want strategy and execution together, and you want to extend your team's capacity without hiring for every role.